Bellevue Women’s Golf Apparel Company Expands Retail Partnerships – 425business.com
Women’s golf apparel company Kinona, based out of Bellevue and Southern California, has announced a new retail expansion with Nordstrom.com and Dillard’s.
Kinona also named Kirsten Wlaschin director of e-commerce and Bill Evans national sales manager.
Since the company’s founding in 2017, Kinona, Hawaiian for “shape,” has doubled revenue year over year. Its products also are in more than 400 country clubs and golf shops, as well as lifestyle retail boutiques, according to a news release. Items from its collections are expected to be available at Nordstrom.com starting in late February, and in Dillard’s stores in Arizona and on Dillards.com later this month.
“We’re excited that in just five years since our launch, we have expanded and grown into the company we are today and are looking forward to working with Nordstrom and Dillard’s to help bring the Kinona brand to more women,” Dianne Celuch, co-founder and CEO, said in a statement. “Working with our incredible and growing team, including Kirsten and Bill, we expect to continue to provide even more women with contemporary, fashion-forward, and functional clothing that empowers them to dress on their own terms.”
Celuch and Tami Fujii, co-founder and chief strategist, launched Kinona as a women’s golf apparel brand that is made by female golfers, for female golfers.
Among the new hires, Wlaschin brings more than two decades of experience in marketing, including as the director of marketing for Ivar’s Inc. and brand marketing manager with Eddie Bauer. Evans founded Snavely Consulting, a global business and sales consulting firm providing sales leadership and guidance within the golf, sporting goods, and apparel industries. He has also held leadership positions with Nike, Anatomie, and Tail Golf and Tennis.